Consumer Guide Album

Big K.R.I.T.: Return of 4Eva [free download, 2011]
"I ain't rap about dope nor do I sell it," raps a Mississippi "country boy" who's more mixed about pimping--maybe unreadable, maybe of two minds, maybe blurring the pimp sound and the pimp hustle. The sound he's definitely got down: a rich, comfortable funk he transports south from Willie Hutch's The Mack. And as befits someone who believes N.I.G.G.E.R. stands for "Naive Individual Glorifying Greed and Encouraging Racism" and gets life satisfaction from rotating his tires, his sound equals his hustle. Some may think his rhymes are too simple. I find "Some thangs are forever, nothin' ever last/Like the risin' of the sun or when Big Mama pass" pretty deep myself. B+