Robert Christgau: Dean of American Rock Critics

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Consumer Guide Album

Bell Biv Devoe: Hootie Mack [MCA, 1993]
Fame is fleeting in the mack daddy bizness, which is why they rushed out their remix rip, and why this long-awaited-by-their-accountants follow-up barely eked out its 500 thou before going south. To prove they're still down with the profitable, they lead off with a simulated toke, and instead of slandering honeydips behind their backs, they insult them to their faces--or their butts, if it makes any difference. To no avail. They've been outflanked smooth and nasty, and they don't have a clue how to reposition themselves. Which until they trip over another "Poison"--in their dreams, if they're real good to their mommies and daddies--will be no loss to anyone. Except their accountants. C+